Creating a Budget for Your Business
As a small business owner, you have to figure out a lot of things you’ve
never done before. One of them is how to create a business budget—and that can
be intimidating, especially when you’re just starting out. How, exactly, do you
know where to find the right financial information—let alone learn the business
finance terminology—and put all that data together in the right order?
Small business budgets are empowering. They give you the knowledge and
insight to eliminate wasteful spending and get to profitability faster. A
well-planned small business budget will:
- Show you how many sales you need to cover
costs (Break Even)
- Figure out how much money you can reinvest in
the business
- Find out when you can afford to hire help
When setting a business budget, you need good numbers. Don’t guess at
what’s coming in and what’s going out. You could be making assumptions that
just aren’t true. Take the time to look into your accounts and dig out the real
figures. It might sound like hard work but it’s worth it.
Small business budgets are easier to
make than you think
Budgeting has a lot of baggage. It sounds boring, complicated and even
daunting. But there’s no need to put it off. There are just three broad sets of
figures to get your head around and they’re really simple.
Setting a budget is part of becoming financially literate, and it’s a
vital skill. The better you can ‘read’ the figures relating to your business,
the more successful you’ll be. And you don’t need to become an accountant to do
it.
The numbers that matter when setting
a budget
So, which figures are important for your small business budget?
Fortunately you don’t need to consider everything. These groups of figures
clearly tell the story of your finances:
1. Profit &
Loss report
This report tells you at a glance whether you’re making money or losing
it. To do that, you’ll subtract your expenses from your income.
- Income (revenue): How much money are you
generating from sales of your products or services? It helps to break
these into:
- Recurring income: regular and reliable revenue
from client retainers and contract work
- Expected income: predictions of future income.
This is a forecast of what your business is likely to earn.
Expenses (costs): How much money are you spending on business costs such
as staff, raw materials and marketing? As with income, it helps to break these
into:
- Recurring expenditure: your monthly payments
for rent, utilities, payroll and so on
- Sundry costs: occasional payments for office
supplies, client entertainment expenses and other items
It can be easy to overlook some of the costs of doing business. To help
capture them all, consider thing like:
- Depreciation: business assets, such as
computers and equipment, lose value as they get older. That should be
counted as a cost.
- Overheads: make sure you don’t overlook fixed
costs such as rent or energy (eg, electricity, gas, transport fuel)
- Payroll: the total cost of employing your
staff – including insurance, taxes and benefits.
- Debt repayments: regular outgoings to repay
loans or other business investments
If you have more revenue coming in than costs going out, you’re making a
profit. If it’s the other way around, you’re making a loss. A loss is okay in
certain situations but losses aren’t sustainable over the long term.
If you make a profit, think carefully about what to do with it. Could
you:
- Drive bigger profits by reinvesting in the
business?
- Save money by paying down debts quicker?
- Keep cash in reserve to ride out future
revenue dips (this is an especially big consideration for seasonal
businesses)?
There are many ways to treat a profit and setting a business budget will
help you decide on the right strategy.
Having a budget is like turning on a light in a dark room. You’ll be
able to see the obstacles to your business and find your way around them.
2. Balance Sheet
This tells you what your business is worth. It’s the difference between
what you own and what you owe. On the good side of the balance sheet you’ll
find:
- the value of the assets owned by your
business, such as work tools or real estate
- cash you have in the bank
- invoices that have been sent to clients but
have not yet been paid
All of these are business assets. On the other side of the balance sheet
are your liabilities, which include:
- expenses that have been incurred but not yet
paid, such as bills from suppliers
- taxes that are due to be paid in the near
future
- loans or other business debts that you have
The balance sheet shows your assets minus your liabilities.
3. Trial balance
A trial balance is another very useful accounting concept. It shows all
your debits, credits, assets and liabilities on a single document. In other
words, it represents the entire balance of your business accounts.
With all this information at your fingertips, you’re ready to start
setting a budget.
Creating your first small business
budget
Now that you have all your current financial information in black and
white, you can create a forward-looking budget. It will tell you how much you:
- spend running the business
- can invest to improve the business
- can pay yourself (and any shareholders)
A budget will also give you a much better idea of what your cash flow
will look like. This will help you avoid running out of money and getting into
a tight spot with creditors. Your budget will also show you where you can make
savings.
Testing different scenarios – what
if…?
Once you have a basic small business budget, you can start playing with
the numbers.
- What if sales go up by 10 percent?
- What if you lose your biggest client?
- What if you negotiate lower rent?
You can try dozens of different variables here. Many businesses use this
type of exercise to find out when they can afford to hire staff. You can too,
by adding payroll to your costs and seeing how that affects your profit.
You can create several versions of the budget to cover many variables.
Experiment as much as you like and see what the outcomes look like.
An option for painless budgeting
Now that you know how to go about setting a budget, there’s nothing
stopping you from getting started – except, perhaps, the effort. Sifting
through financial records to pull the data you need can be gruelling. Even so,
it’s best to avoid shortcuts such as estimating costs.
If you’re looking for a quicker and less error-prone way to build a
small business budget, consider accounting software. When set up right, an
accounting system will automatically record all your income and expenditure so
you don’t have to manually gather the information.
Smart software can also show your income and expenditure in graphs and
charts. That makes it much easier to spot trends and see how your business is
performing.
Don’t be afraid to ask for help
Setting a budget isn’t complicated but it can still help to involve an
expert. A bookkeeper or accountant can double-check the numbers and help you
make realistic predictions about business growth, upcoming expenses, and tax
exposure. They can also advise you on what to do if the actual numbers deviate
from the predicted ones.
Bookkeepers and accountants charge for their time. But when it comes to
business budgeting they will often save you far more than they cost. So if in
doubt, ask one for help.
Budgets put you in control
The real advantage of setting a budget is that it helps you make
strategic business decisions. Not sure what’s going to happen over the next six
months? Try a variety of different scenarios and see what numbers emerge.
Having a budget also means you’re able to seek finance. So if you find
you need a loan for something, you have everything you need to go and apply for
one right away.
But most of all, a budget gives you more certainty and confidence. You
get a clearer picture of the state of your business and you know where you
stand. It’s like turning on a light in a dark room. You’ll be able to see the
obstacles and find your way around them.
And always remember that a small business budget isn’t set in stone. As
your situation changes, you can make changes to your figures and see what it
means for your profit.
If you are considering assistance with your business bookkeeping,
speak with one of our team members today.
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